Interactive pricing model: next-year SaaS strategy

24-month projection derived from the customer-level CSV fields: tier, seats, MRR, discount, tenure, expansions, login recency, channel, industry, region, status, and churn month. Upload saas-customers.csv to replace the embedded deterministic demo dataset.
Embedded 1,620-row dataset loaded
Model uses active rows for current MRR and already-churned rows to estimate baseline tier churn.

MRR / ARR projection: baseline vs strategies

Scenario assumptions

Revenue waterfall over 24 months

Bars show cumulative MRR movement from starting MRR to ending MRR. Select scenario:

Current-state customer mix and risks

Side-by-side comparison

Recommendation

Baseline assumptions: monthly new-customer growth is applied to current new logo MRR; expansion rate is derived from observed expansion MRR and can be adjusted. Strategy A applies a 25% price lift plus tier-specific churn deltas and a 10% conversion penalty. Strategy B adds usage revenue to adopting Pro/Business customers. Strategy C force-migrates Starter to Team at $49 with migration churn.