Pricing Strategy Model

24-month MRR/ARR projection comparing three pricing strategies vs. do-nothing baseline.

Note: The attached CSV was not provided, so this model synthesizes a 1,620-row customer dataset matching your description (1,200 active + 420 churned, Starter/Pro/Business tiers) and derives all current-state metrics from it. All projections update live as you move the sliders.

Model Assumptions

Baseline Market

Base churn multiplier 1.0x

Monthly expansion rate 1.0%

New-customer growth 2.5%

Strategy-Specific Levers

A — Price increase 25%

A — New conversion drop 10%

B — Add-on adoption 35%

C — Migration churn 30%

Projected MRR Over 24 Months

24-Month Revenue Waterfall

Starting MRR + new + expansion − churn = ending MRR

Strategy Comparison

Strategy	Ending ARR	Total Churned MRR (24 mo)	Blended ARPU	Net MRR Gain vs. Baseline

Model Assumptions

Baseline Market

Strategy-Specific Levers

Projected MRR Over 24 Months

24-Month Revenue Waterfall

Strategy Comparison

🏆 Recommended Strategy: —