Quarterly Business Review

Brightline & Reso
A Partnership That's Compounding

Account
Brightline · E-Commerce
Plan
40 Agent Seats · $48,000/yr
Renewal
In 6 Weeks
Prepared By
Your Reso Account Team
Where We Started

Last quarter, we set one clear goal together.

"Get first-response time under 2 hours — without adding headcount."

That was the bar Brightline's support team needed to clear heading into the busiest stretch of the year. We built the plan around it. Here's how it played out.

The Result

We didn't just hit the target — we blew past it.

First Response Time
4h 00m Before Reso 1h 18m Today 2h goal
68%
Faster First Response

From a 4-hour average down to 1 hour 18 minutes — well inside the 2-hour goal we set together, and sustained through the highest-volume season of the year.

Under Pressure

More tickets. Same team. Happier customers.

Ticket Volume (Holiday Season)
Baseline +30% Same agents Same agents

Ticket volume rose 30% with the same 40-agent headcount — zero added strain on the budget.

CSAT Score
81% 89% Last Quarter Today

CSAT climbed 8 points, from 81% to 89% — proof that speed didn't come at the cost of quality.

The Big Moment

Black Friday weekend: the real stress test.

6,200
Tickets in One Weekend
0
Backlog by Monday
40
Agents, No Surge Hires

Brightline's busiest weekend of the year hit during the same window we were targeting for the 2-hour goal. The team absorbed 6,200 tickets and started Monday with a clean queue — the clearest evidence yet that the workflow holds up under real pressure.

What This Is Worth

The efficiency gains have a dollar value.

Headcount Avoided
2 New hires avoided because of faster resolutions $90,000 annual savings

Faster resolutions meant Brightline's support team absorbed 30% more volume without expanding the team. By our estimate, that's roughly 2 hires you didn't have to make — about $90,000 in avoided headcount cost, against a $48,000 annual contract.

Return on Reso investment ~1.9x
Honest Look

One team hasn't seen these gains yet: Returns.

8 of your 40 agents — the Returns team — are still working out of a shared inbox instead of Reso. They're not getting the routing, the response-time tooling, or the visibility the rest of the org now relies on.

That's not a knock on the team. It's the clearest opportunity left on the table, and it's one we can close in this renewal.

Reso Adoption by Team
Core Support (32) Returns Team (8) Still on email
The Proposal

Renew the team. Close the Returns gap with AI-Autoresponder.

Renew
40 Agent Seats
$48,000/yr
  • Same plan, same team
  • Proven results: 1h 18m response, 89% CSAT
  • Locks in the workflow that beat Black Friday
Add On
AI-Autoresponder
+$12,000/yr
  • Auto-handles "where's my order" tickets — ~40% of volume
  • Frees Returns agents from repetitive email triage
  • Brings Returns onto Reso, finally
Total annual investment $60,000/yr
Why This, Why Now

The math on AI-Autoresponder is straightforward.

Ticket Mix Today
40% "Where's my order"

Nearly 4 in 10 tickets are simple order-status questions — exactly the volume that's been clogging the Returns team's inbox. AI-Autoresponder handles those automatically, instantly, around the clock.

That frees Returns agents to finally work inside Reso on the cases that need a human — with the same routing and visibility the rest of the team already has.

Next Steps

Let's lock this in before renewal.

Three things, six weeks.

1
Sign the 40-seat renewal
Keep the team and workflow that delivered this quarter's results.
2
Onboard AI-Autoresponder
Live within 2 weeks, targeting the 40% order-status volume first.
3
Bring Returns onto Reso
Full migration off email, with the same support that ramped Core in week one.
We're not just renewing a contract — we're scaling what's already working. Let's talk this week.
01 / 10