Pricing Strategy Simulator — 2025
Current State (Derived)
$88,800
Total MRR
1,200
Active Customers
Tier
Custs
MRR
Churn/mo
Starter
600
$17,400
3.2%
Pro
400
$31,600
1.8%
Business
200
$39,800
0.9%
At-risk: 18% low logins • 22% heavy discounts (>30%)
Model Parameters
Monthly new-customer growth:
5
%
Starter churn delta (pp):
0
Pro churn delta (pp):
0
Add-on adoption %:
35
Expansion uplift %:
8
24-Month MRR Projection
Revenue Waterfall (Month 24, vs Baseline)
Side-by-Side Comparison
Metric
Baseline
A: Price +25%
B: Usage Add-on
C: Repackage