ProjectFlow · 2027 Pricing Strategy Model interactive

24-month MRR / ARR projection for three pricing moves vs. do-nothing. Current state derived from 1,620 customer records (1,200 active · 420 churned). Drag the sliders to stress-test the assumptions.

Current state — derived from saas-customers.csv

Monthly churn rates fitted from churned-cohort lifetimes (churn_month) vs. active customer-months. At-risk today: 110 accounts ($19.0k MRR) idle 30+ days · 51 accounts on 20%+ discount. Expansion is the engine — 65% of active accounts have expanded, contributing 54% of base MRR over their lifetime.

Assumptions — sliders

Projected revenue, months 0–24

Revenue waterfall — 24-month cumulative MRR movement

Side-by-side — end of month 24

Δ ARR shown vs. do-nothing baseline. Blended ARPU = ending MRR ÷ ending active customers. Total churned MRR = cumulative lost MRR over 24 months (incl. one-time migration loss for C).

Single self-contained file · vanilla JS + inline SVG, no libraries. All projections are illustrative models built on the stated assumptions and CSV-derived current state; they are not financial guarantees.