R
Reso
Q4 2024 · Quarterly Business Review
Partner review · Brightline × Reso

Where Brightline goes next, together.

A look back at a record quarter — and a path to make the next one even stronger.

Prepared forBrightline Support Leadership AccountReso · Growth Tier DateQ4 2024
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Reso
02 · 10
Where we started

Three goals we set together last quarter.

A clear, shared agenda — and a clear scoreboard for today's review.

Cut first-response time below 2 hours

Starting point: 4 hours. The team felt it; customers felt it more.

Scale holiday volume without adding headcount

Forecast: +30% tickets during peak. Same 40 agents. No compromise.

Lift CSAT from 81% toward 90%

Faster answers, happier customers, stronger brand.

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Reso
03 · 10
Goal 1 · First-response time

From 4 hours to 1 hour, 18 minutes.

That's a 67% reduction — and well under the 2-hour target we set.

↓ 2h 42m vs. target
2-HOUR TARGET 2h 0 4h 00m Q3 BASELINE 1h 18m Q4 TODAY
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Reso
04 · 10
Goal 2 · Scaling without hiring

+30% tickets. Same 40 agents.

Reso's automation and smart routing absorbed the holiday surge — no overtime spike, no contractor spend, no burnout.

Ticket volume Headcount (40) AUG SEP OCT NOV DEC JAN +30% PEAK
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Reso
05 · 10
Goal 3 · Customer satisfaction

CSAT climbed from 81% to 89%.

Eight points in one quarter — and closing in on the 90% mark we set as a stretch goal.

↑ 8 pts vs. Q3
0% 30% 60% 90% 90% TARGET 81% Q3 BASELINE 89% Q4 TODAY
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Reso
06 · 10
The win that defined the quarter

Black Friday weekend: 6,200 tickets, zero backlog by Monday.

Your team handled the busiest four days of the year without a single customer waiting past SLA.

6,200
Tickets handled
Fri–Sun
0
Backlog tickets
by Monday 9am
94%
CSAT during
peak weekend
"We didn't lose a single customer to a slow response. That has never happened before." — Brightline VP of Support (internal recap, Dec 2)
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Reso
07 · 10
The honest part

One team is still on email. That has to change.

Your Returns team — 8 agents — is the only group not on Reso. It's the biggest gap in an otherwise excellent quarter.

The risk

Returns tickets live in inboxes. No SLAs, no reporting, no visibility. When something goes wrong, you find out from a customer — not from the data.

The opportunity

Returns is highly repetitive: "where's my refund," "how do I start a return." Reso handles this exact pattern better than anything else — and the team gets to focus on the 60% that actually need a human.

Our recommendation: Onboard the Returns team in the next 30 days. Pair it with the AI add-on (next slide) and the gap closes itself.

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Reso
08 · 10
The math behind the quarter

Faster resolutions = ~$90,000 saved.

By handling volume growth without adding headcount, Reso paid for itself many times over.

2
New hires avoided
(projected for Q4)
~$45k
Fully-loaded cost
per support agent
~$90k
Total savings
this quarter

Reso cost this year: $48,000. Return on investment: roughly 1.9× per quarter — and that's before counting retention, CSAT lift, or agent retention.

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Reso
09 · 10
The proposal

Renew — and add the one thing that closes the Returns gap.

AI-Autoresponder handles the ~40% of tickets that are simple "where's my order" questions. Your team handles everything else.

Renewal
40 seats · 1 year
$48,000
per year · same terms

Everything you have today, locked in for another year. No disruption, no migration, no surprises.

Combined new total: $60,000/year. The AI add-on pays for itself if it deflects just 4 tickets per day — and based on your ticket mix, it will deflect hundreds.

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Reso
10 · 10
What happens next

Three steps. Six weeks.

Renewal lands on your desk this week. Here's how we get to a signed agreement before it expires.

1

This week · Send renewal + add-on proposal

Your account team emails a single combined proposal by Friday. Includes a 90-day AI-Autoresponder pilot for Returns.

2

Week 2 · Returns team onboarding kickoff

We bring the 8 Returns agents onto Reso in a 5-day sprint. No rip-and-replace — they keep their workflow.

3

Week 6 · Sign + go-live on AI-Autoresponder

Contract signed before renewal date. AI-Autoresponder enabled the same day. First deflection report within 14 days.

Your account team
Reso · Growth Tier Support
Thank you, Brightline. Let's make next quarter even better.