Rewrite a real workshop landing page

the prompt

Rewrite and redesign the workshop landing page (`app/workshops/page.tsx`) for Pat Simmons's AI bootcamp — sharper copy that digs into the avatar's real pain, and a page that converts — while staying perfectly on-brand with the existing site. You have full access to this repo. Study it first: the current `app/workshops/page.tsx`, the `design-system/`, the shared components, the fonts/colors/spacing the rest of the site uses. Whatever you build must look like it belongs to this site — same brand, same components where possible. You may add new sections or modules, but keep everything on-brand. **Do the copywriting exercise properly — research it first.** Look up landing-page and sales-copywriting best practices, and look up what "AI slop" is so you can avoid it. Then work the fundamentals: 1. **Nail the avatar.** The reader is a **founder or executive who knows they should be using AI more but hasn't operationalized it.** They want to either get their team on board or get hands-on and build with AI themselves — so they can cut software/subscription costs, make their employees faster, and lead an AI-adoption push from a place of real understanding (limitations, what's actually possible) instead of hype. They want to familiarize themselves with building *before* they roll out any AI program. Write to that person. 2. **Dig into the pain — the current page doesn't go deep enough.** Name the real, specific frustrations (paying for tools nobody uses, employees drowning in busywork, watching competitors move faster, not knowing where AI actually fits, feeling behind). Sit in the problem before you sell the solution. 3. **Arc: problem → identity shift → resolution → solution.** Take them from the pain, to who they become (the leader who *gets* this and drives it), to the resolution, to how the workshop delivers it. Emotional and human — a real person talking to a real person. NOT salesy, NOT hype, no AI slop, no "community" (cringe — describe the cohort/accountability without that word). 4. **Fix the headline + subheadline** — the current ones are weak. The headline should land the transformation, the subhead should sharpen it. Earn the scroll. **The offer (get these facts right):** - A **4-week live intensive** for a cohort of ~10–15 founders / business owners / executives. Pat leads everything, with **weekly 1-on-1 calls** with him. - **Week 1** — AI fundamentals + how Pat actually uses AI day-to-day to 10x his output (the durable stuff that holds no matter how the models change). - **Week 2** — defining the business case: finding the *real* problems worth solving (so you're not building for the sake of building). - **Week 3** — building. - **Week 4** — shipping + implementing it in your business. - **The outcome:** by the end you have a live, working thing running in your business that saves you or your team real time and money — maybe even lets you cut some of those ridiculous enterprise software costs. The cohort keeps everyone accountable. - CTA → the waitlist at **persimmons.studio/workshops**. Requirements: in your OWN worktree/branch, rewrite `app/workshops/page.tsx` with the new copy + more sections than it has now (hero, the problem/pain, the identity shift, what you'll walk away with, the 4-week breakdown, who it's for, the cohort/accountability, Pat as the leader, FAQ, CTA). Match the site's brand exactly. Then run it locally, QA the page top to bottom on desktop + mobile, and deploy to your **own isolated Vercel preview** (`vercel deploy --name sb-workshop-<model>`, a throwaway project — NOT the production persimmons.studio project, NEVER `--prod`). DONE when: your isolated preview URL is live and on-brand, the copy digs genuinely into the avatar's pain and reads human (zero AI slop), the headline/subhead are strong, and the whole thing follows problem → identity shift → resolution → solution. A generic, salesy, or off-brand page is a failed test. The live persimmons.studio site must be completely untouched.

…